Gufron Syarif

About Gufron Syarif is the Founder and CEO of Haus!, a leading Indonesian "New Retail" beverage brand. Often recognized for his "low-cost, high-volume" strategy, Gufron has successfully democratized the trendy beverage experience for Indonesia's massive middle-to-lower class (the aspirational "C" and "D" segments). Under his leadership, Haus! has scaled to hundreds of outlets across Indonesia.